Strategic Interface Design

Design Integrated with Agile Development

We specialize in Interface Design for Ruby on Rails sites and applications through an iterative design process, working closely with development and front-end programming on micro-releases. 

Rather than design in the traditional "Waterfall" process which is expensive and risky, we understand that websites and applications need to be developed quickly and effectively, designing only the details which are critical path to the experience at each phase of development.  Launch quickly to learn early and often.  Our philosophy is based on the Lean Software Development:

  1. Reduce wasted energy.
  2. Decide on only what is necessary in the moment.
  3. Amplify learning (learn early and often).
  4. See the whole, as well as individual parts ("Think big, act small, fail fast, learn rapidly")
  5. Build Integrity In (Components work well together, balancing flexibility, efficiency and responsiveness).
  6. Deliver great quality as fast as possible.

If you are interested in learning more about our development process or would like to discuss a specific project please contact us.


Website Migration

Take control of your website.

If you need better control of your website design and content, and a platform that will grow with your company, we can convert your current website to the Squarespace platform.  It's a subscription-based Content Management System (CMS) tool we use for this site, and what we recommend for clients who operate "brochure" or portfolio sites and need to be in control of their site content without a big development team.

We aren't affiliated with Squarespace, we just happen to think it's a great tool. The Squarespace CMS comes with built in widgets including blogs, picture galleries, site search, and on-the-fly form creation.  The design is totally customizable through a beautiful GUI (graphic user interface).  Since Squarespace is modular, it allows you to grow your site structure easily and as often as you want.

For basic websites (under 20 templates) we offer a special service to recreate your existing website in Squarespace, which includes:

  • Migrating over all your existing site content to the new site.
  • Formatting Squarespace templates and stylesheets to match your existing website design.
  • Redirecting legacy URLs to the new site pages (to preserve traffic and SEO).
  • Recreating any basic forms within Squarespace.
  • Image gallery implementation (if applicable).
  • Migrating Blog content (from an existing blog like Wordpress, Typepad, or Blogger)
  • Integrating Google Analytics
  • A full tutorial of Squarespace so you can be fully in control of your website content for future growth.

In addition to this service, if your website needs a Design Refresh we can analyze your existing content and discuss easy-to-implement options within Squarespace.  

For information please contact us.