Your Most Powerful Tool: The Ability to Edit

The quality of a product is not just the output, but the intensive editing process that refines a product down to its purest form. It takes a discerning eye to decide what clips are left on the cutting room floor; which photos make an exhibit; which words to say and which to hold back; what application feature set is necessary vs. those that will clutter your product.

It is easy to want to include everything, after all we have created something might as well show it, right? Not exactly. Volume works the opposite, it dilutes quality.

Take for example the consumer world. Imagine how it feels walking into a super discount store where tons of items are bursting off the shelves vs. that of a designer store with a few select products. The shear volume at the discount store shouts inexpensive (and possibly cheap), where by contrast, in the designer store the clear open space and limited selection communicates a premium quality that has been carefully selected.

Ultimately the target audience is important to consider when forming a business strategy. But its important to remember the editing process and how each choice will directly impact your message.

Comments

[Matthew Cornell]

Less is more? That's an agile concept too, driven by test. Start with the "What are we trying to do?" question, get really detailed, then work until the specifics are met, and no further...